ATLANTA, GA. – S.J. Collins Enterprises, a premier Atlanta-based mixed-use, grocery-anchored retail and multifamily development firm, recently announced that the company has changed its name to SJC Ventures, in conjunction with its leadership change and growth plan to further expand operations within the U.S.
“When we decided to change the name of our company, it was important for our new identity to continue to highlight our differentiated approach to the commercial real estate development landscape,” said Jeff Garrison, principal at SJC Ventures. “This change comes as we shift our focus to the evolving nature of mixed-use development, with an emphasis on creating environments with great connection, engagement and spaces that are attractive to today’s reimagined office, shopping and residential user.”
The branding change includes a new logo and company website (www.sjc ventures.com), featuring SJC Ventures as a nationally recognized mixed-use development firm creating engaging and successful projects that excite and transform the communities in which they are located.
“Our renewed strategic direction will include continuing to grow our team and expanding SJC Ventures’ development offerings to include urban and infill mixed-use, luxury multifamily and grocery-anchored shopping centers,” said Jeff DeHart, principal at SJC Ventures. “All of our projects will be home to first-to-market retailers, restaurants and the most desirable entertainment choices within our expanding U.S. footprint.”
Most recently, SJC Ventures, the developer of The Interlock, a $450 million mixed-use property in West Midtown, welcomed the first U.S. location for Puttshack, several first-to-market restaurants and The Bellyard, a Marriott Tribute Portfolio hotel, among others. The developer also signed a lease with Publix Super Markets, the largest and fastest-growing employee-owned supermarket chain in the U.S. for Phase two
“Our rebranding is the culmination of implementing our long-term strategic plan coupled with the exceptional foundation of the firm’s past successful track record,” said Fain Hicks, principal at SJC Ventures. “It best positions us for future growth as the development platform of choice for our valued retailers, clients, municipalities, capital partners and other stakeholders.”