Construction underway at Montgomery Promenade

Two new tenants have signed on along with new leasing firm

MONTGOMERY TOWNSHIP, N.J. — Construction is officially underway at Montgomery Promenade, a 292,700-square-foot center on Route 206. SJC Ventures, a privately held, mixed-use commercial real estate and retail development firm, broke ground in fall 2023 on the 54-acre site that sat undeveloped for more than 15 years.

Currently on site, clearing has been completed and mass grading has begun. Grading and utility work will continue over the next two to three months to prepare the property for roads and infrastructure.

“It’s extremely satisfying to see this development get underway after working with community leaders and stakeholders for many years,” said Sean MacLaurin, senior vice president of development at SJC Ventures. “After the initial site prep, we will be preparing for slab pouring and vertical construction while simultaneously working with the New Jersey Department of Transportation and Somerset County on the road improvements along CR- 518 and SR-206.”

The new mixed-use center will be anchored by a Whole Foods Market grocery store and will include two phases. Other confirmed tenant leases include Ulta, Iron Whale, The Robinson Ale House, Dor L’ Dor NYC, Turning Point Restaurants, More Than Q, European Wax Center, Spavia, Norman’s Hallmark and two new tenants, Hair Cuttery and Woof Gang Bakery.

Philadelphia-based leasing firm MSC is taking over leasing for the remainder of the property.

“The MSC team is thrilled to help bring Montgomery Promenade to life,” said Douglas Green, principal at MSC. “This is an incredible opportunity to bring the best gourmet grocer in the country to a high barrier to entry market that has long experienced pent-up demand for premium retail. The daily-needs traffic created by Whole Foods Market, coupled with the surrounding affluent residential and unique market positioning, will create a highly desirable landing spot for many national and regional brands.”

SJC Ventures, an Atlanta-based commercial development firm, specializes in mixed-use communities and has developed similar projects throughout the eastern United States. The firm focuses on transforming urban core parcels into active centers that inject investment and spark engagement in their respective communities.

Montgomery Promenade will feature palisades for walking, dedicated open green spaces, outdoor dining and first-to-market restaurants. The developer is planning new infrastructure to promote walkability and support existing and new traffic patterns plus great amenities.

The center is expected to welcome its first openings in the fourth quarter of 2025. For more information about leasing, contact Jon Kieserman at or Brittany Goldberg at

About SJC Ventures

Founded in 2007, SJC Ventures is a privately held, mixed-use commercial real estate and retail development firm. The company has acquired and developed more than 60 retail, mixed-use, multifamily and office projects throughout the continental U.S. The company is headquartered in Georgia. For more information, visit

About MSC

Headquartered in Philadelphia, PA, with offices in Los Angeles and New York City, MSC is a full-service real estate advisory and brokerage firm specializing in retail leasing, investment sales, property management and consulting. With over 20 million square feet of exclusive listings throughout the region and 110 retailers exclusively represented, MSC has been the market leader in commercial real estate services throughout the Greater Philadelphia region for the past 35 years.


[Photo 1 attached: Aerial of construction at Montgomery Promenade]

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